All projects

Systems I actually built, shown as they are.

Every project here shipped. The diagrams are the real architectures, drawn so someone outside the project can follow them. Filter by what it was built to do.

Own Your Platform
Beukers Koken
A cooking creator's recipes lived only in Instagram captions. I gave him a site built entirely in code that he can still edit himself, recipe by recipe.
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Sharper Targeting
MailCamp Visitor Intelligence
MailCamp's website traffic was steady and completely anonymous. I built a three-layer pipeline that turns each visit into a name, a score, and eventually an opener.
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More Pipeline
MAIM Amsterdam
Six months of outreach and very few meetings, from a message that was technically true but completely wrong. I rebuilt the targeting around pain with a date on it.
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More Pipeline
Signal Radar
I built an engine that ignores everyone we already know and asks a harder question: what outbound play deserves to exist? It surfaced one, and the first day of calls booked [[CIJFER-TBD]] meetings.
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More Pipeline
MailCamp New-Business
4,800 prospects, one question that decides the whole message: do they already run an email tool. I built a free DNS pass to answer it before spending a cent on paid enrichment.
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Sharper Targeting
Outreach Ledger
Outbound ran across a stack of tools, and nobody had one answer to who we'd already contacted. I built a single ledger that does.
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LOTT Agency
They came in convinced their inboxes were broken. The inboxes were the one thing that wasn't.
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Own Your Platform
RE-TEXTURE
A retail display manufacturer had a website that undersold the one thing that actually sells their work. I rebuilt it around the material, then gave it a lead engine so it keeps working after launch.
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Endeavour GTM Architecture
Three commercial directors wanted 240 leads a month from a portfolio of five very different services. I stopped treating it as one funnel and built five.
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Systems I actually built, shown as they are.

Beukers Koken

MailCamp Visitor Intelligence

MAIM Amsterdam

Signal Radar

MailCamp New-Business

Outreach Ledger

LOTT Agency

RE-TEXTURE

Endeavour GTM Architecture